Do you think that advertisers have a moral duty to avoid stereotyping people? why or why not?
In my opinion I believe that advertisers do have a moral duty to avoid stereotyping people however, at the same time they often have to input stereotypes in order for them to draw their targeted audience's attention and hopefully persuade them by using persuasive techniques in their advertisements such as the use of plain folks or the use of celebrities for an ethos persuasive technique.
The advertisers have to make sure that their advert does not offend anyone or any race, culture or religion. What I mean by this is to not use stereotypes in a negative way that will offend or impact a person in a negative way. An example could be that a particular race is all categorized as being terrorists or rude or too nice. If a stereotype must be necessary in an advertisement, I think that the stereotyping could be positive and that it could be implemented without completely offending anyone at all in an ad. the definition of stereotype itself is "a widely held but fixed and oversimplified image or idea of a particular type of person or thing." It does not have to always be offensive or negative, but the majority of the time sadly there are negative stereotypes around the world. Also looking at the example of implying stereotypes, sometimes some advertisements need to imply those stereotypes in order for people to recognize or understand what the purpose of the advertisement is and what it wants to deliver to you or provide to you. An example could be that you have a lot of acne and you feel insecure about it, an advertisement could attract and persuade you by saying rhetorical questions like "are you tired of that acne?" or "are you tired of being that one person with a face full of acne?" It might be offensive and the ad might offend you, but at the end of the day they did manage to attract you and for you to pay attention to them and see what they're offering to you.
Hi Rodrigo, i agree that stereotyping can't be, more or less, avoided in advertisements because it is needed for the audience to be able to understand what the ad is trying to say. i liked how you identified that rhetorical questions are commonly used in ads, to identify and relate to the viewers. Keep up the good work!
ReplyDeleteWoah Rodrigo, Thank you for this wonderful blog post! I agree with you that stereotypes can be avoid because i feel that it isn't necessary if you have full confidence in your product being successful. I found it unique that you gave examples of rhetorical questions that are typical stereotypical statements. I really enjoyed reading it ! Well done !!
ReplyDeleteWell written blog post. I liked the fact that you highlighted the contrasting perceptions an individual can have when facing a stereotype somewhat related to them and the use of the example proved to be very effective in terms of understanding the claims made. Overall, How do you think advertisers can highlight stereotypes in a non-negative way?.
ReplyDeleteHello Rodrigo
ReplyDeleteYour blog was really interesting to read as it had insightful comments on how stereotypes can attract a certain audience. In this century, companies are trying to avoid stereotypes in their advertisements, but do you think that the companies will always get the targeted audience that they need, when using stereotypes?
Overall, well done!